YourLio vs Klaviyo, Email and SMS marketing
Klaviyo bills your list. YourLio bills the send.
Klaviyo prices on active profiles, which is anyone you could email, text or push to. Collect addresses and the bill climbs even in a month you send the same campaigns. YourLio prices the emails you send, with unlimited contacts on every plan.
- Unlimited contacts, always
- Priced on what you send
- Transactional email is free
Billing unit
YourLioEmails sentKlaviyoActive profiles, plus a send allowanceContacts charged for
YourLioNone, unlimited on every planKlaviyoActive profiles, as Klaviyo defines themBill moves when
YourLioYou send moreKlaviyoYou send more, or your list grows at allTransactional email
YourLioFree, never touches the allowanceKlaviyoCounts toward sends, per Klaviyo help docs10,000 sends a month
YourLio$27KlaviyoAbout $30 at 1,000 profiles
The quick answer
Is YourLio a cheaper Klaviyo alternative for Shopify email?
For most brands, yes, and it comes down to what each one bills for. Klaviyo charges by active profile, so the bill climbs as your list grows. YourLio charges by email sent and never counts contacts. If you have 25,000 contacts and email them twice a month, that is about $400 on Klaviyo and $89 on YourLio. Klaviyo is still the deeper platform for segmentation, analytics and SMS.
Klaviyo figures are from third party pricing tables current in August 2026. Its own pricing page is a calculator, so check your list size against it before you decide. YourLio figures are from our email plans.
The difference
Segments built from what people said.
Klaviyo builds a segment from what a shopper clicked, then prices by how many profiles you hold. YourLio builds the segment from what they told the agent in their own words: the problem, the goal, the product they asked for by name. Holding those profiles costs nothing on YourLio.
Why brands switch
How is YourLio better than Klaviyo?
Growing your list is free
On Klaviyo list growth pushes you up the profile tiers whether those profiles ever open anything or not. On YourLio contacts are unlimited on every plan, so list growth costs nothing and the bill only moves when you send more.
Priced on sends, in even steps
Klaviyo climbs from about $150 at 10,000 profiles to about $400 at 25,000, in steps tied to list size rather than to sends. Our ladder steps on sends, from $11 for 5,000 to $799 for 500,000.
Email that knows the chat
YourLio email runs on the same shopper memory as the agent, so what a buyer said in chat on WhatsApp or the storefront shapes what the next email says. A conversation that did not run through Klaviyo is not in a Klaviyo segment.
“Replaced four tools with one and did a better job at all of them. Our onsite agent chats in our brand voice and actually helps shoppers find the right product.”
Natasha TuliFounder, SoulflowerRated by buyers
Shopify App Store
5.0YourLio
YourLio rates 5.0 on the Shopify App Store as an AI sales agent, and every review so far is five stars.
Trusted by 100+ DTC brands
The scorecard
YourLio wins 10 of 16 rows.
Klaviyo prices are from third party tier tables. YourLio prices are our email plans. Both in USD per month.
| Side by side | YourLiowins 10 of 16 | Klaviyowins 6 of 16 |
|---|---|---|
| What you are billed for | ||
| Billing unit | Emails sent | Active profiles, plus a send allowance |
| Contacts charged for | None, unlimited on every plan | Active profiles, as Klaviyo defines them |
| Bill moves when | You send more | You send more, or your list grows at all |
| Unengaged contacts | Cost nothing | Billed as active profiles until you suppress them |
| Transactional email | Free, never touches the allowance | Counts toward sends, per Klaviyo help docs |
| What it costs | ||
| 10,000 sends a month | $27 | About $30 at 1,000 profiles |
| 50,000 sends a month | $89 | About $100 at 5,000 profiles |
| 25,000 contacts, emailed twice a month | $89 | About $400 |
| From 10,000 to 25,000 contacts | Priced on sends, $11 to $799 | About $150 rising to about $400 |
| Free tier | 500 sends | 250 profiles and 500 sends |
| What it does | ||
| Shares memory with your chat agent | Yes, one shopper profile | Only when the chat ran through Klaviyo |
| AI sales agent on storefront and WhatsApp | Yes, in the plan email layers onto | Klaviyo Customer Agent |
| Deep segmentation and predictive analytics | Core segmentation | Yes, far deeper than ours |
| SMS maturity | Sending only | A full SMS product |
| Ecommerce platforms | Shopify first, plus WooCommerce, Magento, BigCommerce and custom builds | Shopify, WooCommerce and more |
| Integration ecosystem | Shopify and the main commerce tools | Very large |
Both do these: campaigns, flows and automation, cart recovery.
Klaviyo figures are from third party pricing tables current in August 2026. Its own pricing page is a calculator, so check your list size against it before you decide. YourLio figures are from our email plans.
Klaviyo is a trademark of its owner. YourLio AI is not affiliated with or endorsed by Klaviyo. Competitor prices, features and ratings are from public pages on the dates shown and may have changed since.
Do the math
$3,144
saved a year by moving off Klaviyo.
A store with 25,000 contacts that emails its list twice a month, so 50,000 sends
0
Charged per contact stored
$89
For 50,000 sends a month
Free
Transactional email, always
25%
Of an unused allowance rolls over
Klaviyo
- Klaviyo, billed on 25,000 active profilesAbout $400
- Includes a 250,000 send allowance you are unlikely to useIncluded
YourLio email Scale plus a Starter plan
- Email Scale, 50,000 sends$89
- YourLio Starter, so the agent runs too$49
- Contacts, at any list sizeFree
Email is an add-on to a YourLio plan, so we have added the cheapest plan to be fair. For $138 you get the 50,000 sends and an AI sales agent across storefront, WhatsApp, Instagram, Messenger and email. The $400 on Klaviyo is the marketing platform at that list size. Email on its own is $89 against about $400.
Go deeper
Everything else about YourLio vs Klaviyo.
One bills a database. The other bills a send.
Klaviyo, profile first
4 steps- 1
A shopper gives you an address
- 2
They become an active profile the moment you could contact them
- 3
Your tier is set by how many profiles you hold
- 4
You are billed monthly whether you email them or not
Growing your list is what moves the bill.
YourLio, send first
2 steps- 1
A shopper gives you an address and costs you nothing to keep
- 2
You send a campaign, and only those sends draw down the allowance, with transactional free and a quarter of anything unused rolling over
Bring every contact you have. The number does not move.
0
Cost per contact
Free
Transactional sends
25%
Rollover on unused allowance
One
Memory with your chat agent
Klaviyo prices the list. YourLio prices the work.
Klaviyo
Active profile billing means an address you collected and never emailed still appears on the invoice every month, and a good list building quarter shows up as a price rise.
YourLio
Contacts are unlimited on every plan. The bill only moves when you send more, transactional email is free, and 25% of an unused allowance carries into the next month.
Your email should know what the shopper said in chat.
Klaviyo
Klaviyo builds segments from store events, what was bought, browsed and abandoned, and from its own messaging. What a shopper said to a different agent on WhatsApp or the storefront is not in the segment.
YourLio
Email runs on the same shopper memory as the agent. A sizing worry raised on the storefront, or a question asked on Instagram, shapes what the next email says.
Where Klaviyo is stronger.
Klaviyo
Predictive analytics, benchmarking, the depth of its segmentation, a mature SMS product and a very large integration ecosystem. If you are using those, they are real and we do not match them.
YourLio
We are a sales agent that also sends email well, priced on sending. If your Klaviyo bill is mostly list size and your email should know the chat, that is the trade worth making.
20×
Return on investment
Deodap, home and lifestyle
95%
Inquiries resolved
Blue Tea and Slurrp Farm, food and beverage
Product recommendations
Reads the live catalog and recommends the right SKU in the moment.
Cart recovery across channels
Follows up on WhatsApp, Instagram, and email with one memory.
Proactive sales triggers
Engages a shopper who shows exit intent before they bounce.
Discount codes in chat
Generates real Shopify discount codes inside the conversation to close.
Shopify integration
Live order status, returns, and tracking pulled straight from Shopify.
Revenue attribution
Reports conversion, average order value, and recovered revenue.
How Klaviyo bills
Klaviyo prices the profiles you hold, not the emails you send.
- Pricing is set by active profiles, which Klaviyo defines as anyone you can email, text or push to, whether you contact them or not
- Third party tables put it at about $30 at 1,000 profiles, $100 at 5,000, $150 at 10,000 and $400 at 25,000
- The send allowance is roughly ten times your profile count, which you will almost never use, so most of the bill is for holding contacts
- Between 10,000 and 25,000 profiles the price climbs from about $150 to about $400
YourLio email prices sends and nothing else. Contacts are unlimited on every plan, transactional never counts, and a quarter of an unused allowance carries into next month.
YourLio plans, USD
Starter
$49/mo
250 conversations, then $0.30 each
Growth
$119/mo
700 conversations, then $0.25 each
Pro
$249/mo
2,500 conversations, then $0.15 each
Scale
$399/mo
5,000 conversations, then $0.12 each
Connect Shopify
YourLio reads catalog, orders, and policies in one click.
Bring your list
Import every contact. There is no charge for holding them.
Run one campaign side by side
Send the same campaign from both and compare the bill and the result.
Move what pays off
Shift the sends that perform. Keep Klaviyo for anything you still need it for.
- Unlimited contacts from day one
- Run both tools in parallel
- Transactional email never counts against the allowance
Common questions
Klaviyo vs YourLio
It is set by active profiles, which Klaviyo defines as anyone you can email, text or push to, and each tier carries a send allowance of roughly ten times the profile count. Third party tables put it at about $30 at 1,000 profiles, $100 at 5,000, $150 at 10,000 and $400 at 25,000. You will almost certainly send far less than ten times your list each month, so what you pay comes down to how many contacts you hold.
Stop paying by the profile.
Bring every contact you have. You are billed for what you send, and nothing else.