Cureayu answers the safety question before it answers the sales question
Answering safety and timeline questions carefully, at scale
- Client
- Cureayu
- Platform
- Shopify
- Market
- India
- Window
- 1 May to 7 Sep 2026

What Cureayu has live
The primary channel at 62.7% of chats, where health chats in India already happen, and where a multi-month course needs follow-up.
Storefront discovery across fifteen condition-led categories.
A structured path from described symptom to product, used where free-form generation would be the wrong tool.
Turns a described concern into a live audience attribute for follow-up across a 90-day course.
Cureayu makes vegetarian, non-prescription ayurvedic supplements organised by health indication, uric acid, creatinine, prostate, kidney, thyroid, fertility and nine others. A division of Century Life Science, established 2007, the brand manufactures in GMP and ISO certified facilities with AYUSH department approval and states more than one lakh customers across India. Sold from cureayu.com with a free consultation line, Cureayu runs its consultation and commerce chat on YourLio AI.
Challenge: the first question is never about price
Cureayu's customers arrive in a specific state: they have a diagnosis, a lab report, or a symptom they are worried about. They are not shopping, and the questions reflect that.
The four most-asked questions in the account are, almost verbatim: "How long before I see results?", "Is it safe for daily use?", "Is it safe for long-term daily use?" and "What Ayurvedic ingredients does it contain?": all four attached to the creatinine capsules. Three of the four are safety and timeline questions. None is about price.
The recorded themes match: ingredient transparency for kidney support, elevated creatinine and kidney support reassurance, and relief expectations after temporary relief in sciatica. This is a category where an overconfident answer is a real problem, not a lost sale.
There is a second, entirely fixable problem underneath. The recorded objections flag pack pricing and dosage maths confusion: two bottles versus a two-month course versus three bottles versus a four-month course, and a trust risk from inconsistent pack pricing or savings details. A customer who cannot work out how many bottles a course needs will not start the course.
- “How long before I see results?, Creatinine Capsules”
- “Is it safe for long-term daily use?, Creatinine Capsules”
- “What Ayurvedic ingredients does it contain?”
- Uncertainty about when results will show for elevated creatinine
- Pack maths confusion, two bottles vs two-month vs three bottles vs four-month course
- Trust risk from inconsistent pack pricing or savings details
Solution: a careful consultation on the channel health chats live on
WhatsApp AI is the primary surface at 62.7% of chats. An Indian customer discussing a kidney or thyroid concern is not going to do it in a website chat bubble that disappears when the tab closes, and a 90-day course needs follow-up that only a persistent thread supports.
The agent was trained on the fifteen indication categories, the dosage and duration guidance, and explicit limits on what can be claimed about a non-prescription ayurvedic product. The safety question gets a careful answer, not a confident one.
AI Quiz and Discovery handles the cases where a structured path is safer than free-form generation. When someone says their creatinine is high, a defined route from symptom to product is more defensible than improvising a clinical opinion.
Segmentation carries the course. A customer three weeks into a 90-day protocol needs a different message than one deciding whether to start, and the concern she described is what defines the segment.
The pack-maths problem is a content fix rather than a model one, and the agent surfaced it clearly enough to act on.
Strategy: how Cureayu runs it now
A small, high-intent account in the most sensitive category documented here. Three decisions define it.
Put the consultation on WhatsApp. 62.7% of chats. It is where health chats already happen in India, and it is the only channel that supports the multi-month follow-up a supplement course requires.
Answer safety carefully before you answer anything else. Three of the four most-asked questions in the account are about daily and long-term safety. Getting that right (with trained limits on what can be claimed) is what earns the rest of the chat.
Fix the pack maths. The recorded objection is confusion between two-bottle, two-month, three-bottle and four-month options, and inconsistent savings details. In a course-based category, a shopper who cannot compute the course length does not begin it. That is a merchandising fix the chat data handed over.
Chats by channel, 1 May to 7 Sep 2026
| Channel | Chats | Share |
|---|---|---|
| WhatsApp AI | over 2,000 | 62.7% |
| Website Agent | over 1,000 | 34.3% |
| Instagram AI | 98 | 2.9% |
| Messenger AI | 1 | <0.1% |
Results, 1 May to 7 Sep 2026
| Metric | Result | Note |
|---|---|---|
| Resolved without human handoff | 92.40% | 1 May to 7 Sep 2026 |
| WhatsApp share of chats | 62.7% | primary channel, not a fallback |
| Chats referencing a product | 68.6% | over 2,000 |
| Ended in an order | 20.82% | same window |
| Guided quiz completions | 262 | structured symptom-to-product routing |
| Chat engagement | 18.51% of sessions | same window |
Revenue amounts, order counts and average order values are withheld at the brand's discretion; only rates and ratios are published. No customer health information appears on this page.
Is this replicable for a brand like yours?
The conditions this deployment ran under, so you can judge how close your own store is.
| Dimension | Cureayu |
|---|---|
| Catalog structure | 15 health indications |
| Channels live | WhatsApp AI, Website Agent, Instagram AI |
| Question shape | Safety, ingredients and timelines before price |
| Purchase shape | Multi-month course, not a single pack |
| Public price band | ₹649 to ₹999 (listed on cureayu.com) |
| Traffic | Small, campaign-led, high intent |
| Market | India |
Steal this playbook
- 01
Health chats belong on WhatsApp in India
62.7% of volume, and it supports the follow-up a multi-month course requires.
- 02
Answer the safety question first and carefully
It is the first thing asked and the thing that earns the rest of the chat.
- 03
Use a guided quiz where the answer must be defensible
Free-form generation is the wrong tool for a question about creatinine.
- 04
Make the pack maths obvious
A customer who cannot compute the course length will not start the course.
- 05
Label internal studies as internal
Cureayu publishes a customer-survey figure; saying so plainly protects the number.
Questions about this deployment
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All case studiesPublished 2026-09-08 · Last updated 2026-09-08 · Window 1 May 2026 to 7 September 2026 (130 days), measured from YourLio daily snapshots. Revenue amounts, order counts and average order values are not published.


