How Soulflower Scaled Its Founder’s Personal Touch with a 24/7 AI Sales Agent
- Thousands of shoppers asking the same questions across five channels at once
- Personal, on-brand replies at that volume were impossible for a human team
- Repetitive queries were swallowing the team’s entire day
- A 24/7 AI sales agent trained on Soulflower’s full catalog and brand voice
- One agent live across storefront, WhatsApp, Instagram, email, and SMS
- One shared memory that follows every shopper between channels
- 5x+ ROI within the first 30 days
- 10% to 30% lift in conversion, plus 20%+ with AI as the top salesperson
- 97% of questions answered automatically, with 50% to 70% fewer support tickets
Soulflower is one of India’s best-loved farm-to-face clean beauty brands, with skincare and haircare flying off the shelf across its Shopify store, WhatsApp, Instagram, email, and SMS. But as the brand exploded, founder Natasha Tuli kept hitting the same wall: every shopper deserved her personal attention, and there was only one of her. So she built a second one.
The Challenge: One Founder, Thousands of Conversations
Soulflower’s customers show up everywhere, all at once. They land on the website, fire off Instagram DMs, ping on WhatsApp, and reply to email and SMS, often hopping between channels in a single buying journey.
And they all want answers now. “Where’s my order?” “What suits my skin?” “How do I use this?” Multiply that by thousands of shoppers a day and no human team can keep up, no matter how fast they type.
Soulflower didn’t need more headcount answering the same questions. It needed Natasha’s energy on every channel, 24/7.
The Setup: Meet the Second Natasha
So Soulflower put YourLio to work as a 24/7 AI sales agent, trained on the full catalog, every ingredient, and the brand’s exact voice. Natasha calls it “the second Natasha.”
It jumps in the second a customer lands, on the storefront, website, WhatsApp, Instagram, email, and SMS. It finds the perfect product, tracks orders, answers everyday questions, and serves up recommendations built just for them.
And it never forgets a face. One shared memory follows every customer across every channel, so a chat that starts on an Instagram comment picks up right where it left off on WhatsApp. It always feels personal, because it is.
The Results: 5x ROI in the First 30 Days
The payoff was almost immediate. Within the first 30 days YourLio delivered 5x+ ROI and pushed conversions up 10% to 30%. With AI acting as the top salesperson, conversion climbed another 20%+.
It now answers 97% of shopper questions automatically, cutting support tickets by 50% to 70% and handing Natasha’s team their day back. And by guiding shoppers to the right buy, it lifted average order value by 16%+.
Conversations turn into conversions, and conversions turn into sales. “For a DTC brand,” Natasha says, “believe me, that’s huge.”
The Takeaway: When the AI Knows Your Brand
The magic wasn’t just automation. It was an agent that actually sounds like Soulflower and treats every shopper the way Natasha would. “Prakash and the YourLio team don’t feel like a vendor,” she says. “They get our brand, our customers, and our business. They work like part of our team.”
Months in, Soulflower isn’t slowing down. It’s going bigger.
The YourLio products powering Soulflower
One agent, working across every surface Soulflower sells on. Tap through to see each live demo and watch it turn conversations into sales.
Website Agent
Greets every shopper the second they land
The moment a customer opens Soulflower’s store, the agent is right there, helping them find the product that suits their skin and answering “how do I use this” in the brand’s own voice.
Want the same stack on your store?
We have two Natashas now. One is me, the other is AI. She talks to every customer the moment they land, remembers all of them, and it always feels personal. For a DTC brand, believe me, that’s huge.
Ready to put a 24/7 AI sales rep on every channel?
See what YourLio can do for your store. Book a demo and watch it turn conversations into sales.