SupportWatches, men's and women's fashion timepieces

Sylvi Watches runs discovery, warranty and repair through one memory

Budget-led spec questions and a service tail that never ends

Client
Sylvi Watches
Platform
Shopify
Market
India
Window
1 Jul to 7 Sep 2026
Sylvi Watches runs YourLio AI across Website Agent, WhatsApp AI, Instagram AI, Messenger AI, Watches, men's and women's fashion timepieces
Sylvi Watches
4
channels live on one shared customer memory
84%
resolved without a human handoff
14%
ended in an order, on a considered purchase

What Sylvi Watches has live

The main discovery surface, budget filters, spec questions, collection browsing.

Order status, warranty registration and the repair chat.

Social discovery from a heavily visual, creative-led feed.

The fourth surface, small but on the same customer memory.

Prompts across a very large browsing audience with a low question rate.

Sylvi makes fashion timepieces for men and women across collections including Bolt, Iconic, Ocean, Urbane and Gravitas. Founded in 2015 in Surat by Krushna Ghevariya and Ishan Kukadia, the brand sells across Amazon, Flipkart, Myntra, Nykaa and Ajio alongside its own store, and runs unusual programmes including Prototype, where customers co-design pre-production models. Sold direct from sylvi.in, Sylvi runs four conversational surfaces on YourLio AI.

01

Challenge: a considered purchase with a service tail that never ends

A watch is bought slowly and owned for years, which creates two workloads at once. The pre-sale side is spec-led and budget-led: Product Discovery was the largest intent at over 2,500 chats, and the recorded theme is budget-led shopping for college and work, with shoppers opening on collection queries like "Help me find something in Watches Under 2000".

The second workload never stops. Repair and warranty chats ran to 291 across the window, with a further 94 return and replacement requests. Sylvi is the only brand documented here with a standing repair queue, and it sits in the same inbox as someone choosing a strap.

Traffic is diffuse and mostly silent. Sylvi draws one of the largest browsing audiences in this set from marketplace and social referral, and only 3.34% of sessions start a chat. The ones that do have to carry more weight.

The recorded objections are unusually useful as product feedback. The agent sometimes could not supply concrete dimensions (bezel size, case thickness, display behaviour) when a shopper asked. Colour-match and out-of-stock situations pushed shoppers toward other collections. Budget requests below the available range left the agent with limited closest-match options. And image or audio-only inputs frequently stalled the assistant, which on a visual category is a real gap.

What shoppers asked
  • Help me find something in Watches for Men
  • Help me find something in Watches Under 2000
  • I want to track my order.
Where they got stuck
  • The agent unable to give concrete dimensions, bezel size, thickness, display behaviour
  • Colour-match and out-of-stock situations pushing shoppers to other collections
  • Image or audio-only inputs stalling the chat in a visual category
02

Solution: four surfaces, one memory, two workloads

Website Agent, WhatsApp AI, Instagram AI and Messenger AI run on a single shared customer memory, the widest channel footprint among the brands documented here. A customer who asks about a strap on Instagram and later messages on WhatsApp about a warranty is recognised as the same person.

The agent was trained on the collection structure and the specification detail that decides a watch purchase (case size, strap material, movement type, water resistance) and separately on the service path: warranty registration, the one-year cover, and what qualifies for repair versus replacement.

Routing between the two is the design point. A discovery chat stays with the agent; a repair that needs a physical assessment reaches a human quickly, which is why Sylvi's resolution rate deliberately sits below the highest in this set.

The Nudge Engine works the large silent audience, a browsing visitor who will never open a chat window may still respond to a product-aware prompt.

03

Strategy: how Sylvi runs it now

Four channels, two workloads, one memory. Three decisions shape the account.

Shared memory is the point, not channel count. Four inboxes with four separate histories is worse than one inbox. The value is that a chat started on Instagram continues on WhatsApp without the customer repeating herself, which matters most in the service tail, months after purchase.

Give warranty and repair their own path. 291 repair and warranty chats plus 94 return and replacement requests. A brand that routes service into the same undifferentiated queue as product questions will either frustrate owners or bury sales enquiries. Sylvi does neither.

Fix the spec data, the agent exposed the gap. The clearest finding in this account is a product one: shoppers asked for bezel size, case thickness and display behaviour, and the agent could not always answer because the data is not on the product pages. That is a catalog completeness problem the chat layer made visible.

Chats by channel, 1 Jul to 7 Sep 2026

ChannelChatsShare
Website Agentover 4,00067.9%
WhatsApp AIover 1,00018.3%
Instagram AI85413.4%
Messenger AI210.3%

Results, 1 Jul to 7 Sep 2026

MetricResultNote
Channels live on one memory4Website, WhatsApp, Instagram, Messenger
Resolved without human handoff84.37%deliberately below max, repair escalates
Repair and warranty chats291same window
Return and replacement requests94same window
Ended in an order13.79%on a considered purchase
Chats referencing a product31.6%over 2,000
Chat engagement3.34% of sessionslarge silent browsing audience

Revenue amounts, order counts and average order values are withheld at the brand's discretion; only rates and ratios are published.

Is this replicable for a brand like yours?

The conditions this deployment ran under, so you can judge how close your own store is.

DimensionSylvi Watches
Channels liveWebsite Agent, WhatsApp AI, Instagram AI, Messenger AI
DistributionOwn store plus five marketplaces
Purchase shapeConsidered, budget-led, spec-driven
Service tailOne-year warranty, repair, strap replacement
Public price band₹1,500 to ₹5,000+ (listed on sylvi.in)
Traffic shapeLarge browsing audience, low question rate
MarketIndia

Steal this playbook

  1. 01

    Shared memory is the point of multi-channel, not channel count

    Four histories is worse than one.

  2. 02

    Give service its own escalation path

    A repair needs a human sooner than a strap question does.

  3. 03

    Publish your specs

    The agent can only answer what the catalog contains, bezel size and case thickness were asked for and missing.

  4. 04

    Handle image inputs in a visual category

    Shoppers sent photos and the chat stalled. In watches, that is the natural way to ask.

  5. 05

    Bring reviews on-site

    Sylvi's trust lives on marketplace ratings while its own product pages carry very few. That is a conversion asset sitting on someone else's platform.

Questions about this deployment

Sylvi runs four (Website Agent, WhatsApp AI, Instagram AI and Messenger AI) on a single shared customer memory. Across 69 days those carried over 4,000, over 1,000, 854 and 21 chats respectively, all recognised as the same customer.

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Published 2026-09-08 · Last updated 2026-09-08 · Window 1 July 2026 to 7 September 2026 (69 days), measured from YourLio daily snapshots. Revenue amounts, order counts and average order values are not published.